Bowers & Wilkins/

website

With the aim of creating a cohesive online identity, British purveyors of fine audio technology Bowers & Wilkins approached great fridays with the task of implementing an initiative that would form a more rounded image of the Bowers & Wilkins brand online.

Bowers & Wilkins, eager to have an online presence that demonstrated the same level of craftsmanship and effortless style that goes into their sound system construction, put great fridays to work on a number of initiatives, part of which was a redesign of their main ecommerce website.

In order to establish a unified structure across a broad digital platform, great fridays undertook a discovery stage during which we examined the brand in depth. This allowed us to profile potential clientele and map a user experience design. We gauged competitor analysis, indentified a number of issues, and addressed these elements accordingly.

Using In Design, Flash and Photoshop we were able to successfully build a sleek site for B&W, composed of the same design elements that come to form part of their visual language.

Visitors to the B&W site can now easily view products in a smooth, seamless and swift fashion. Site navigation has also been improved, with a clear set of drop-down menu options allowing users to easily move around the site.

view the website

services/

  • creative thinking/
  • ecommerce integration/
  • persona development/
  • competitor analysis/
  • information architecture analysis/
  • technology audit/
  • visual design/
  • information architecture/
  • creative understanding/
  • 3D Animation/

tools/

  • Autodesk 3D Studio Max

    The modeling, animation and rendering software used to recreate the 3D graphics found within the game, enhancing the user interface.

  • Adobe Photoshop

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe After Effects

    Enables us to create and craft sophisticated animations, amazing motion graphics and visual effects.

project/
website
client/
Bowers & Wilkins
year/
2010

"At Bowers & Wilkins we excel in world class product design. We needed to find an agency who could deliver the same excellence online. great fridays have more than risen to this heavy responsibility."

Danny Haikin
Brand Director