Gabble/

facebook

Real World, the company owned by our investor Peter Gabriel, approached great fridays for the development of a desktop prototype of their text-to-image application, Gabble.

Gabble, a concept originally conceived by Peter, is a visual dictionary application that that takes static text, and translates it into animations from a database of some 14,000 images.

Having successfully created an Adobe Air desktop version of the app, Real World wanted to take Gabble and push it onto a platform that would allow it to be enjoyed by multiple users. That platform was Facebook.

great fridays engaged with Real World to create a user understanding from which we could define who'd be using the application. We undertook a technology analysis to gauge how the app would perform on Facebook. The necessary branding and functionality was added so that it conformed faithfully to the original design.

Launched in July 2010, Gabble Facebook now has over 50,000 users and is quickly becoming a must have application for 13-17 year-olds. Gabble has been a great success and continues to grow.  Keep a look out for the Gabble iPhone and Android apps in 2011.

view the facebook application

services/

  • user understanding/
  • technology analysis/
  • user experience design/
  • branding/
  • visual design and messaging/
  • user interface design/
  • animation/
  • front end development/

tools/

  • Adobe Photoshop

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe Flash

    The industry-leading authoring environment for creating engaging interactive experiences is used in the front end development of the user interface and for development cycle prototypes.

  • Adobe Dreamweaver

    The industry leading web authoring tool used in all aspects of front end website development.

  • Adobe InDesign

    The publishing software used throughout discovery and execution to produce visually compelling reports and enhanced user experience design, specifically information architecture and interaction design.

  • ASP.NET MVC

    ASP.NET MVC is an open source web application framework created by Microsoft that gives us complete control of the HTML that gets rendered on a page, but with the added benefit of the .NET framework behind it.

  • Microsoft Visual Studio

    An integrated development environment that helps simplify the basic tasks of creating, debugging and deploying applications.

  • SQL Server

    SQL Server is a relational database management system (RDBMS) from Microsoft that's designed for the enterprise environment. An SQL Server Utility allows us to model an organization’s SQL Server-related entities in a unified view.

project/
facebook app
client/
Real World
year/
2010

"Great work by the fridays team. 50,000 users and rocketing!"

Andrew Wood
Director, Gabble