ITV/

flash game

Following the success of their World Cup coverage, ITV were keen to increase and maintain the level of user interactivity and football-based content on their existing football website. ITV wanted a way of both attracting users back to their site, and of generating conversation around their sport pages. They came to great fridays with a request to have us create a Flash-based user interface that would allow football fans to play guess the team before a match, and have their results publishable via social networks.

We undertook a discovery process in order to gauge what kind of users would be playing the game, creating a user experience design based on that analysis. We then produced a simple and engaging squad selector that allows users to share results over Facebook and Twitter, and fits in seamlessly with ITV existing pages.

Since going live the squad selector’s been a huge success, allowing ITV to draw users back to their site, and use the statistics generated by the game.

services/

  • technology analysis/
  • user experience design/
  • information architecture and interaction design/
  • visual design and messaging/
  • user interface design/
  • 3D Animation/
  • front end development/

tools/

  • Adobe Photoshop

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe Flash

    The industry-leading authoring environment for creating engaging interactive experiences is used in the front end development of the user interface and for development cycle prototypes.

  • Adobe Dreamweaver

    The industry leading web authoring tool used in all aspects of front end website development.

  • ASP.NET MVC

    ASP.NET MVC is an open source web application framework created by Microsoft that gives us complete control of the HTML that gets rendered on a page, but with the added benefit of the .NET framework behind it.

  • Microsoft Visual Studio

    An integrated development environment that helps simplify the basic tasks of creating, debugging and deploying applications.

  • SQL Server

    SQL Server is a relational database management system (RDBMS) from Microsoft that's designed for the enterprise environment. An SQL Server Utility allows us to model an organization’s SQL Server-related entities in a unified view.

project/
squad selector
client/
ITV
year/
2010

"The new squad selector is part of us creating a bigger window to shout about our football coverage online"

Stuart Roberts
Head of Site, ITV.com