Manchester City FC/

online campaign

Wanting to drive support for home games, Manchester City FC approached great fridays looking to generate a series of banner ads that would reach out to fans who may feel that tickets to home games have become unobtainable, given the club’s move to a global stage following their recent success.

Manchester City FC wanted advertisements that adhered to their international brand transformation, and would promote upcoming games as part of an overarching campaign that would run throughout the season.

great fridays created several banner ads that incorporated an immersive, community message from both a fan’s, and club perspective. These messages were used with several banner designs that reinforced the MCFC brand, and formed an ongoing concept throughout the season. The ads lead fans to an online booking page, where they’re able to book tickets with no booking fee.

A number of ads were produced that could be switched to encapsulate the spirit of upcoming games and give the advertising campaign a narrative. The banners appeared on the Manchester Evening News website, as well as on Facebook and an outdoor digital screen in Piccadilly Station.

services/

  • creative understanding/
  • visual design/
  • digital/
  • strategy/
  • creative thinking/
  • integration/
  • content development/

tools/

  • Adobe Photoshop

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe Flash

    The industry-leading authoring environment for creating engaging interactive experiences is used in the front end development of the user interface and for development cycle prototypes.

project/
Manchester City FC Online Campaign
client/
Manchester City FC
year/
2011