Marks & Spencer/
website
British retail institution Marks & Spencer came to great fridays looking to create a business identity that is consistent with the core Marks & Spencer brand experience, emphasising the range of solutions and products available to their corporate customers.
Marks & Spencer required a site that revitalised the business brand identity and improved the user journey, keeping users engaged via the introduction of new touchpoints to help businesses find the solution specific to their needs.
great fridays introduced new features to improve existing sales processes, in addition to the integration of all data into their CRM system. The new site increases the focus on Marks & Spencer business solutions by seamlessly displaying a range of products & services, helping businesses reach out to potential and existing customers, and driving users to contact the M&S for Business sales team.
The site firmly places Marks & Spencer at the forefront of commercial services, giving M&S for Business a fresh platform from which they can entice new commercial customers.
services/
- content/
- metrics and analytics review/
- ecommerce integration/
- content management/
- persona development/
- user journeys/
- content development/
- visual design/
- information architecture/
- creative understanding/
- creative thinking/
- user experience design/
- execution/
- digital/
- strategy/
- user experience analysis/
- audience understanding/
- audience research/
- implementation/
- development/
- branding/
tools/
-
Adobe Photoshop
The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.
-
Adobe InDesign
The publishing software used throughout discovery and execution to produce visually compelling reports and enhanced user experience design, specifically information architecture and interaction design.
- project/
- M&S for Business
- client/
- Marks & Spencer
- year/
- 2011