Ubisoft/

microsite & facebook page

Video game developer Ubisoft required a preview site for an upcoming relaunch of their Driver series, Driver: San Francisco.

The site had to be as eye-catching as the game itself, and stir a comparable level of excitement before the launch. With many of the great fridays staff having learnt to drive playing the infamous 1999 game, we had a solid understanding of the elements that make up a game as thrilling as Driver.

We examined the branding of the game, implementing a creative strategy that would best suit the microsite. This included linking to social networking sites Facebook and Twitter in order to generate a buzz around the launch. The visual design had to be engaging, and convey a level of excitement that users could expect upon the game’s launch. We added some animations that brought sleek design elements to the site, while not detracting from the main message.

The teaser site, featuring a heart-racing video, is sure to get fans revved up for the release of Driver: San Francisco in March 2011.

view the facebook page

services/

  • visual design and messaging/
  • user interface design/
  • animation/
  • front end development/
  • technical integration/

tools/

  • Adobe InDesign

    The publishing software used throughout discovery and execution to produce visually compelling reports and enhanced user experience design, specifically information architecture and interaction design.

  • Adobe Photoshop

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe Flash Builder

    The tool used for quickly developing cross-platform applications and content. It includes support for intelligent coding, debugging, and visual design and features powerful testing tools that speed up development, leading to higher performing applications

  • Adobe Dreamweaver

    The industry leading web authoring tool used in all aspects of front end website development.

  • ASP.NET MVC

    ASP.NET MVC is an open source web application framework created by Microsoft that gives us complete control of the HTML that gets rendered on a page, but with the added benefit of the .NET framework behind it.

  • 37 Signals Basecamp

    Our web based project collaboration tool which allows us to share files, meet deadlines, assign tasks and centralise feedback.

project/
campaign microsite & social media
client/
Ubisoft
year/
2010