Vodafone/
netbook
Looking to develop their visual language and customer branding experience, Vodafone approached great fridays to work on a number of initiatives, including designing a network application bundle for use on their netbook PCs.
Vodafone were keen to immerse their customers in a branded environment from the moment they step into the store, to when they get home and start using a device. The application bundle was designed to complement this concept, with a unified desktop theme intended to give Vodafone’s netbook series a distinguishable and seamless character that customers could identify with.
great fridays undertook a discovery stage to complete an in depth understanding of the brand; from in-store branding, to auditing their existing visual language. From there we were able to formulate a series of branded desktop themes and icons within the Windows 7 operating system based around the idea of connectivity.
great fridays created two different themes: one for business, and one for the consumer user. The theme was applied to various touchpoints - the box, box sleeve, quick start guide, screensavers, wallpapers, Windows Theme and a SIM.
services/
- competitor analysis/
- persona development/
- user journeys/
- delivery deployment/
- usability/
- content analysis/
- content development/
- visual design/
- creative understanding/
- creative thinking/
- user experience design/
- user understanding/
- execution/
- user experience analysis/
- audience understanding/
- audience research/
- business understanding/
- implementation/
- deployment/
- management/
- delivery/
- branding/
- discovery/
tools/
-
Adobe Photoshop
The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.
-
Adobe Illustrator
The image editor used to create distinctive vectors for the development of visual design, branding, messaging, and user interface design.
-
Adobe InDesign
The publishing software used throughout discovery and execution to produce visually compelling reports and enhanced user experience design, specifically information architecture and interaction design.
- project/
- Netbook application bundle
- client/
- Vodafone
- year/
- 2011