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habitat /

Habitat is already a well-known home interiors brand whether it’s individual tableware or that chic chaise longue pretty, much everyone has at least one item from Habitat which they just had to have. Our team was chosen as creative lead for the redesign and re-launch of the Habitat website. We were chosen because we understood that the website needed to reflect the products and brand without the glitter. Our aim was to make the website a sophisticated and sleek online haven, just like Habitats' offline stores already are. Products are the focus and so we created a website look and feel that allowed these to be shown off to full advantage. The site we designed is HTML based with areas of flash based slickness provided by the team.

launch site

“Extremely impressed with the team.”

ruby victor
head of marketing & communications / habitat

project
website
client
habitat
year
2008

services/

discovery/ business understanding/ audience research/ audience understanding/ technology analysis/ user experience analysis/ strategy/ digital/ implementation/ execution/ user experience design/ information architecture and interaction design/ visual design and messaging/ branding/ user interface design/ animation/ development/ ecommerce integration/ front end development/ delivery/ uat/

tools/

  • Adobe®
    Photoshop™

    The image editor used in the development of the user experience including visual design, branding and messaging, and user interface design.

  • Adobe®
    Flash™

    The industry-leading authoring environment for creating engaging interactive experiences is used in the front end development of the user interface and for development cycle prototypes.

  • 37 Signals®
    Basecamp™

    Our web-based project collaboration tool which allows us to share files, meet deadlines, assign tasks and centralise feedback.