ex•pe•ri•ence | ik’spi(e)rëans | de•sign | da’zïn
definition of experience design
At great fridays we look at experience design with commercial focus, analysing products, processes, services and events to identify existing touchpoints and create new ones. We place emphasis on the quality of the user experience for customers, consumers and users by enhancing the affordance of a product or service.
ORIGIN late Middle English : via Old French from Latin experientia, from experiri ‘try.’
dig•it•al | ‘dijitl | strat•e•gy | ’stratajë |
definition of digital strategy
great fridays' digital strategy process specifies an organisation's vision, goals, and opportunities ranging from enterprise engagements, which considers the broader opportunities and risks that digital potentially creates; to more marketing and customer-focused efforts such as websites, mobile, eCommerce, social, and search engine optimisation.
ORIGIN late 15th cent.: from Latin digitalis, from digitus ‘finger, toe.’